Ingredients matter.

Why mess with millions of years of humans and plants co-evolving? Billions of years of R&D has resulted in plants loaded with essential nutrients and powerful active compounds.

Mutha Nature made our medicines. We just need to go out and find them.

We source our ingredients from carefully selected producers from around the world. Our core plants – apples, carrots and leafy greens – are sourced as close to home as possible. Most of our specialist ingredients though, like acerola, ginger and turmeric, come from further afield because the best stuff grows in the sun-filled tropics.